Originally posted on Oct 3, 2014, 11:46 AM by Jorge Tierno
Cloud versions of old fashioned IT tools play a big role in making it easy to build new kinds of companies. More than anything the cloud removes physical constraints. The space to house servers, file cabinets, printers and other large (and rather ugly) physical objects is no longer needed. Collocation of teams becomes less important, relaxing office layout rules. The arrangement of the physical space has been freed, much like the shape of structures was freed by modernist architects taking advantages of new materials and techniques in the early twentieth century.
So companies, especially those that trade in creativity, are putting this new found freedom to work. Like the examples discussed in Creative Workspaces, or of course Google, whose break-room in Cambridge looks like an upscale Starbucks and their conference room like an avant-garde theater. With this in mind, I started looking for some (physical) space to host Barnstorm Research. As much as I truly enjoy working from home, we need to expand a bit and my basement is only so big. I won’t be able to afford anything like the Creative Workspaces examples, but I firmly believe that a little bit of flair and a tad of taste can go a long way. As do some simple choices: old and classy instead of boxy new; in city centers not in suburban office parks; and in the midst of the everyday hustle and bustle of the people of our country, a daily reminder of who we are working for.